Information for Rail Operators

The Cross Track Digital advertising system presents Rail Operators with entirely new, or enhanced, revenue streams for metro stations either in underground or above-ground locations.

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Information for Media Sellers

The Cross Track Digital advertising system presents Out-of-Home media sellers with an entirely new revenue stream for metro stations either in underground or above-ground locations. The system can be installed in metro rail networks that already have existing cross track advertising, as well as networks that currently do not offer cross track advertising.

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As Australia’s premiere Out-of-Home media owner, we recognize Cross Track Digital as a highly important development in terms of effective message delivery and the system’s ability to significantly improve our bottom-line.

Andrew Hines – COO, APN Outdoor Australia

About XTD (Cross Track Digital)

The launch of XTD Limited’s Cross Track Digital advertising system brings a new era of rail transport advertising to the world’s major metro networks.

  • Australian-based, internationally focused
  • world-first cross-track digital media systems
  • large-format high-definition digital media screens
  • supported by high-definition sound installations in the immediate proximity.
  • does not use or interfere with existing station controls or monitoring equipment.
  • easily installed, underground and above ground.
  • can also broadcast localised, up-to-the-minute information for rail commuters, including timetable announcements, local weather, event details and news.

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