The Cross Track Digital advertising system presents Out-of-Home media sellers with an entirely new revenue stream for metro stations either in underground or above-ground locations. The system can be installed in metro rail networks that already have existing cross track advertising, as well as networks that currently do not offer cross track advertising.
In the relatively short time that XtrackTV has been in market it has established itself as a premium channel that delivers an audience that is unique by its demographic and socioeconomic profile. With high platform dwell times of up to 12 minutes, rail commuters are attentive and open to entertainment, which translates to engagement.
Mark Fairhurst, General Manager – Sales, APN Outdoor
About XTD (Cross Track Digital)
The launch of XTD Limited’s Cross Track Digital advertising system brings a new era of rail transport advertising to the world’s major metro networks.
Australian-based, internationally focused
world-first cross-track digital media systems
large-format high-definition digital media screens
supported by high-definition sound installations in the immediate proximity.
does not use or interfere with existing station controls or monitoring equipment.
easily installed, underground and above ground.
can also broadcast localised, up-to-the-minute information for rail commuters, including timetable announcements, local weather, event details and news.