About XTD

A new era of rail transport advertising

XTD’s media system offers a new era of metro-rail transport communications to the world’s major metro-rail networks. XTD is a globally-focused business offering world-first cross-track digital media systems that bring new revenue streams to major rail operators and outdoor media companies. The systems can be installed in virtually any metro-rail network in the world.

At the heart of XTD’s adaptable system are large-format high-definition digital media screens that engage rail commuters with crystal clear video images supported by high-definition sound in the immediate proximity. We have also developed technology to facilitate interaction between our media system and people’s mobile devices.

XTD installations have been designed as a stand-alone digital media channel that does not use or interfere with any existing rail network controls or monitoring equipment. This enables our system to be easily installed into almost any metro train network and operate in both underground and in open-air locations.

The highly adaptable XTD systems broadcast high-definition images and sound in time-blocks ranging from eight seconds up to 60-second movie previews and infomercials. The system can also broadcast localised, up-to-the-minute information for rail commuters by station including timetable announcements, local weather, event details and news bulletins.

The Cross Track Digital system is a major development. Its high-resolution digital video delivery combined with crystal clear sound quality will see funds diverted to from traditional advertising budgets like television.

Charmaine Moldrich – CEO, Outdoor Media Association of Australia