Meet the Team

A new era of rail transport advertising
Tony Haines
General Manager, Commercial
SE & Central Asia

Tony has 16 years experience in the Out-of-Home media industry and a further 10 years in the broadcast sales sector.

Prior to taking his role with Cross Track Digital, Tony was in charge of commercial partnerships for leading international technology provider and marketer Lunalite.

At Cross Track Digital (XTD) his key responsibilities include tailoring the XTD capabilities to local markets and opportunities to ensure partnership objectives are achieved within the contract tenure.
He has consulted at the most senior levels on digital commercial and market strategies, created high-performance group sales plans and built strong relationships with key decision makers in Out-of-Home media companies, major brand-marketing companies and with senior media agency and holding company executives. He has been integral to the introduction of the initial world-class Cross Track Digital inventory in 2014 and will continue to oversee the roll-out of the network into the future.

Rick Seabrook
Rick Seabrook
Commercial Manager, UK

Rick specialises in developing and leading innovative digital technology and services companies. He recognises that Out-of-home has embraced digital in the UK and that new technology will transform DOOH into an interactive medium.

He leads Neota Logic in Europe, a developer of AI software that helps consumers and businesses access expert professional advice through our award-winning technology.

Previously, Rick was European Managing Director of a forensics and electronic discovery company and a Partner at Accenture where he led practice and market development in Energy, Utilities and Telecommunications.

A believer in the workplace of the future (flexible, remote, virtual etc.), he is also a co-founder/owner and non-executive director of Workpond Ltd, a future workplace consultancy company.

Rick holds a Joint Hons BA in Modern Languages from Newcastle University, UK and is an alumnus of Harvard Business School (GMP 12).