Steve is one of the Out-of-Home media sector’s most respected developers and marketers of leading technology solutions.
Prior to establishing Cross Track Digital he was a co-founder of Lunalite, a company that offered the international outdoor industry a unique range of illuminated media products.
He has helped create some of the most successful global outdoor campaigns, from point-of-sale to Out of Home specials, for some of the largest international brands. He has worked with the world’s largest media groups and has attained unique experience in dealing within the global Out-of-Home media industry.
At Lunalite Steve successfully designed, installed and tested one of the world’s first Cross Track Digital Media systems using large format LED screens to replace static print cross-track posters. Lunalite has now become Cross Track Digital (XTD).