Intersection of OOH & Mobile – Even Closer with Contact Light’s Embark
November 23, 2016: Digital out-of-home company XTD’s innovation division Contact Light, (makers of the Embark transit app) have just completed a successful launch campaign, testing patented technology across a network of XTD’s digital out-of-home screens in Brisbane’s metro rail network.
Contact Light has developed a way to enable a user of Embark to engage with content on enabled out-of-home screens based on the user’s proximity to that screen. For example: whilst waiting for a bus, a user of Embark may see an ad for the Netflix series ‘The Crown’ on the digital screen attached to the bus shelter, and engage with that advertisement via Embark, simply by being in close proximity to the screen. This allows the user to learn more about the series, save the ad as a reminder for later, or even start watching the first episode on their journey home.
A more complete explanation of the developing technology can be found on the Contact Light website at –