What is Cross Track?

A new era for an old art form

Cross Track Digital Advertising is a specific sector of the Outdoor Advertising Industry that refers to the placement of large-format digital television screens in metro train stations. The screens are located on station walls opposite indoor and outdoor train platforms where people are waiting for their trains.

The cross track static format originated in the London Underground in the 1890s and is one of the world’s oldest forms of advertising.

The Underground developed the cross-track static format as an advertising and information medium using commercial artists to draw large-format pictorial posters that were placed on station walls opposite the platforms.

Since those very early days, cross track has become one of the most unique, sophisticated and effective forms of advertising and is used in metro rail systems across the world.

Cross track is a highly effective media format because of the mindset and waiting time experienced by commuters on platforms. Even with today’s more frequent train services, commuters spend an average of 12 minutes a day on platforms.

The first cross track digital projection appeared in 2007/08, but XTD developed a world-first, superior ‘designed for rail’ digital LED cross-track screen system that engages and entertains commuters using cinema quality images and sound.

Alan Kohler talks with Steve about XTD