XTD Q1 Revenues Up 45% on Previous Quarter
3 October 2017: Cross track digital-communications system owner and operator XTD Limited (ASX: XTD) is pleased to announce its revenues for Q1 2018 have increased 45% on the previous quarter and are tracking strongly for Q2 2018.
XTD CEO Steve Wildisen said the uplift in performance was in great part related to the Company’s renewed partnership with one of Australia’s leading outdoor media companies, APN Outdoor. The new agreement sees APN Outdoor continuing to act as the content sales agency for XTD’s digital screen networks in the Melbourne and Brisbane metro rail systems, which form part of APN Outdoor’s recently re-launched, national XTrackTV out-of-home advertising network.
The partnership is set to run for the next 15 months, with a possible 18-month extension.
XTD’s performance has also been supported by leading advertisers investing in Cross Track Digital, with American Express and Tourism Tasmania being two of the most prominent advertisers in the recent quarter.
Mr Wildisen said Digital Out of Home (DOOH) continued to be one of the fastest-growing media communications platforms in Australia and internationally.
“As DOOH continues to grow, we are also seeing some diversity in how DOOH is engaged,” Mr. Wildisen said. “For example, DOOH is being used to augment social media campaigns and is moving quickly towards full interactivity with people’s mobile devices and other location-based technologies like beacons.”