XTD Signs New Cross-Track Digital Agreement with APN Outdoor
May 3, 2016: XTD Limited (ASX: XTD), the Australian-based operator of cross-track digital media communications systems for transit environments, has renewed its partnership with leading outdoor media provider, APN Outdoor Group Limited (ASX: APO).
The agreement means that APN Outdoor will continue to provide XTD with advertising content for the digital screen systems that are owned and operated by XTD in the Melbourne and Brisbane metro rail networks.
XTD and APN Outdoor are the Australian pioneers of digital video and sound systems for metro-rail networks. In September 2014 the companies entered into an initial agreement where APN Outdoor became the provider of advertising content for XTD’s system in the Melbourne Metro Rail network, in parallel with APN Outdoor’s own cross track system in the Sydney metro network.
In June last year XTD launched its system in Brisbane, introducing a world first with the addition of cross track digital screens in open-air locations.
“We are delighted to continue our partnership with APN Outdoor and signing the new agreement is a big milestone for us,” said XTD CEO Steve Wildisen. “We have benefited significantly from the recognition of digital out-of-home as a highly effective and flexible marketing medium. We have a close working relationship with APN Outdoor and we are looking forward to this new period of accelerating business.”
In addition to its Australian cross-track digital systems, XTD is in advanced discussions with major metro rail operators in several of Asia’s largest cities. The company also has on-going discussions with metro rail operators in several key cities in the USA.
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